出版地址:EMERALD GROUP PUBLISHING LTD , HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA
期刊简介:International Journal of Sports Marketing and Sponsorship《国际体育营销与赞助杂志》(一年5期). The International Journal of Sports Marketing and Sponsorship is one of the world’s leading journals for the sports marketing industry. The journal provides a vital resource to both academic and industry experts. For academics it is an opportunity to publish the highest quality, peer-reviewed research. Practitioners can use the information (including case studies) to find important data, develop strategies, create presentations and understand how the industry is changing.