相关费用：选择性费用 ︾Psychology & Marketing offers authors the option to publish their articles Open Access: immediately free to read, download, and share.
If the Open Access option is selected, submissions will be subject to an APC if accepted and published in the journal: $3,800 USD / £2,550 GBP / €3,170 EUR. The prices quoted do not include any value-added tax (VAT), goods and services tax (GST), or other sales taxes.
出版地址：WILEY , 111 RIVER ST, HOBOKEN, USA, NJ, 07030-5774
期刊简介：Psychology & Marketing《心理学和销售学》（月刊）. Psychology & Marketing (P&M) publishes original research articles, reviews and notes dealing with the application of psychological theories and techniques to marketing. As an interdisciplinary journal, P&M encourages courageous and bold new ideas, focusing on contribution. P&M fosters the exploration of online and offline marketing phenomena spanning the entire spectrum of products (goods & services), price, promotion (advertising, publicity, public relations, and selling), place (channels and distribution), and politics (public opinion, law, and ethics), all revolving around the individual and collective psyche of consumers. P&M requires a research design with a high standard of methodological transparency. Manuscripts may be conceptual or empirical in nature, and feature quantitative and/or qualitative analysis with well-illustrated tables, figures, and supportive material to enhance readers’ readability. P&M expects manuscripts to present research with no fatal methodological flaws, and with generalizable findings that go beyond a single cross-sectional study measuring self-reported behavioral intentions.
