期刊名称采用“transcultural”一词,源于它与“cross-cultural”和“intercultural”思想史视角下的区别:“cross-cultural”和“intercultural”二词都在强化差异与比较的同时附和了后殖民主义的文化政治,而“transcultural”则期冀在新概念,新范畴,新表述视野下推进跨文化传播研究。JTC希望超越文化边界假设,展现跨文化传播的超越性和包容性,同时推动跨文化传播研究的范式转型,将在汇集全球学者杰出成果的同时,推动描绘跨文化传播研究的新图景。北外国际新闻与传播学院院长宋毅教授为JTC主编,新西兰梅西大学Stephen Michael Croucher教授为联合主编,中国传媒大学姬德强教授为特约副主编。
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