出版地址:FIT PUBLISHING , WEST VIRGINIA UNIVERSITY, 375 Birch Street, MORGANTOWN, United States, WV, 26506-6115
期刊简介:Sport Marketing Quarterly《体育营销季刊》(季刊). Sport Marketing Quarterly (SMQ) aims to provide a forum for authors who wish to create new knowledge and/or apply existing concepts and theories in sport marketing. To this end, Sport Marketing Quarterly is committed to publishing high quality research that advances the study and practice of sport marketing and is relevant to the professional interests of the sport marketing community.