出版地址：EMERALD GROUP PUBLISHING LTD , HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA
期刊简介：Marketing Intelligence & Planning《行销情报和规划》（一年8期）. At a time when some journals are losing their relevance to industry and practical requirements, MIP successfully offers a bridge between academic and practitioner thinking, while retaining a high level of scientific rigour.By analysing the relationship between the planning and implementation stages, the journal offers practical advantages to marketers aiming to sharpen their skills and give new impetus to marketing campaigns. Both academics and practitioners will gain from the wide perspectives on all stages of the marketing process.
