出版地址:EMERALD GROUP PUBLISHING LTD , HOWARD HOUSE, WAGON LANE, BINGLEY, ENGLAND, W YORKSHIRE, BD16 1WA
期刊简介:International Marketing Review《国际营销评论》(一年7期). IMR is pluralistic, publishing papers that are conceptual, quantitative-empirical, or qualitative-empirical.We aim to be a journal that is proactive in developing the research agenda in international marketing, by identifying critical research issues, and promoting research within those areas.IMR fosters the exploration of, the interfaces and overlaps between international marketing and other business disciplines.